Post Views: 1,336Read Time: 4 minutesIn the modern world, visibility is crucial for your business.With an increasing number of users spending time online, it is extremely important for a business to have an online presence. A strong web presence is vital for the sustained growth and achievement of your business.Indeed, it has been documented that 46% of all Google searches seek local information. Furthermore, 4 out of 5 consumers use search engines like Goggle to locate local information, which means that your business must be present online.Therefore, having an online presence for your business will assist people in finding and contacting you easily. In summary, it is an incredible approach to enhance sales and revenue.
Google My Business is a complimentary and highly valuable marketing tool that can assist you in managing the online presence of your business across Google, including Search and Maps.With GMB
https://www.google.com/intl/en_in/business/, you can manage your business's Google listings, which appear when customers find businesses on Google Search and Maps.It offers you an easy-to-use platform that can help you reach more customers and enhance their confidence in your products and services when they search for your business on Google.A swift Google search typically marks the start of most customer journeys online. It is common for individuals to conduct a google search whenever they need to purchase something new. GMB can greatly assist you in this aspect.For instance, if you are the proprietor of a bakery, having an online presence will assist you in appearing in search results whenever someone searches for bakeries online.This will enable people to call you, discover your address, visit your website, and leave a message and even reviews. With more people finding you, your visibility will increase, which can aid in enhancing sales and revenue.Additionally, you can engage with customers, listen to how customers are interacting with your business, and post updates on your GMB profile. Creating a Google business website for your business is free. By providing business details and getting verified, you can set up a professional website for your business within minutes.The website or profile is automatically created using the information provided by you. GMB provides you with an array of site themes and offers options that enable customers to call, message, and request a quote.You can then respond to reviews, post product images, add more details, etc in a professional manner. You can even utilize Google My Business on your Android and IOS devices with the assistance of the complimentary Google My Business mobile app.To sum up, Google My Business is an exceptional tool that can assist you in encouraging and engaging with reviewers. It allows you to provide all the pertinent details about your business, such as your hours, phone number, address, and more. Thus, it is an invaluable resource.
How to leverage Google My Business in an extremely effective manner?
Below are the essential tips that you should bear in mind while utilizing Google My Business.
Enhance your Google My Business profile
GMB is not solely about creating a listing for your business. It entails optimizing your profile in ways that will assist you in boosting your business. To utilize GMB effectively, it is crucial to optimize your profile for the aforementioned purpose.Optimizing your google my business profile encompasses a variety of strategies that will assist you in utilizing it to its maximum potential.Some of these strategies include completing every section of your GMB account, providing accurate contact information, marking off applicable attributes, adding a "from the business" description, publishing Google posts weekly, uploading new photos weekly, answering questions, responding to reviews, and so on.
Maintain an active presence
One of the most common errors that many businesses make is not being active on their GMB profile. While creating a GMB site for your business will undeniably assist people in finding you online, it is your regular and consistent efforts that will contribute to the growth and sustained development of your business.That's correct, it is extremely important for you, as a business owner, to be active when it comes to your GMB site. Ensure that you respond to reviews, as it will help you increase customer engagement. Make sure to frequently update the latest photos and videos of your business, such as product photos, shops, etc.Additionally, anyone can edit your listing on GMB, including your competitors. If you cease to be active on your GMB profile, you will be unable to identify such changes made, which can harm your business.Thus, it is important to regularly check your listing and maintain an active presence.
Provide pertinent information
The information you provide about your business is of utmost importance. This information includes your phone number, address/location, or opening and closing hours. It is imperative to provide accurate and pertinent information.The information you provide must be relevant. This is a key factor in determining the ranking of your business listings. If your profile contains pertinent information, it will enhance your GMB profile. To that end, provide a suitable title that includes the name of your business.However, you can also incorporate some important keywords in the title, such as the primary service and the location. For example – if you own a bakery named Galaxy, it is preferable to title it as Galaxy Cup and Cakes. However, avoid excessive use of keywords.Avoid cramming numerous keywords into the title. Focus solely on the most important keywords related to your business.Similarly, ensure that you complete all the sections of your GMB profile with all the pertinent information.
Verify Your Listing
Verifying your Google My Business listing will enhance your professional appearance. When you verify your listing, a representative shield icon will appear next to your listing name. A verified listing not only makes you look professional, but also grants you full editing access to all the sections of your business. It is also a simple process.Google will prompt you to do it. Locate the "Get your page verified" message at the top of the screen, or near the name of your business, and you are ready to proceed.There are numerous methods to verify your GMB listing. For instance, by postcard, by phone, and by email.
Don't overlook the inclusion of Photos and Videos
A GMB allows you to upload photos and videos as well. As mentioned earlier, make sure to include photos and videos related to your business. The added photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. Include a relevant cover photo.Ensure it is visually appealing as it is prominently displayed on your listing. Add a relevant profile photo. Also, make sure to include other photos and videos related to your products and shop.However, unlike photos, videos are not essential. Videos must be equal to or shorter than 30 seconds, 100 MB or smaller, and 720p resolution or higher.What additional suggestions do you have to make the optimal use of Google My Business? Please share your ideas through comments.
Source
