Greetings to your SEO learning expedition!
If you aspire to acquire knowledge in search engine optimization (SEO) and are willing to execute and test ideas, this guide will be immensely valuable to you.
This comprehensive guide intends to elucidate all major facets of SEO, starting from identifying the terms and phrases (keywords) that can produce targeted traffic to your website, to optimizing your website to be search engine-friendly, to establishing connections and promoting the distinctive value of your site.
The domain of search engine optimization is intricate and in constant flux, but even a basic understanding of SEO can have a significant impact. There is a wealth of free SEO education available on the internet, including guides like this one! (Yay!)
Incorporate this information with some hands-on experience, and you will be well on your way to becoming an astute SEO practitioner.
The fundamentals of search engine optimization
Are you familiar with Maslow's hierarchy of needs? It is a psychological theory that prioritizes the most fundamental human needs (such as air, water, and physical safety) over more advanced needs (such as self-esteem and social belonging). According to the theory, you cannot fulfill the needs at the top without first meeting the more basic needs. Love is inconsequential if you lack nourishment.
Our founder, Rand Fishkin, devised a similar pyramid to elucidate the approach one should take with SEO, and we have affectionately named it "Mozlow's hierarchy of SEO needs."
This is what it resembles:
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